What is one of the key benefits of 24/7 access for online retailers?

One of the key benefits of 24/7 access for online retailers is the ability to take orders anytime. This feature allows customers to shop according to their convenience, regardless of time zones or traditional store hours. With this constant availability, retailers can accommodate a broader customer base, enabling sales at all hours, which is particularly beneficial for consumers who may be busy during the day or who live in different time zones. This flexibility can lead to increased sales opportunities and customer satisfaction, as shoppers have the freedom to make purchases whenever they desire.

The other options pertain to operational aspects and employee performance, which are not as directly related to the primary advantage of consistent customer access and engagement.